Following on from the given session where we looked into metaphors being used in TV adverts such as Lloyds TSB adverts and Evain Water adverts, I will be finding a design piece or relevant advert to discuss and analyse the metaphor it uses. The Lloyds TSB animation adverts are a very effective metaphor using the train to represent individuals life journeys, which along the way Lloyds will support anyone's needs. Trains are easily accessible by all, giving reference to the way in which Lloyds work.
With my specialism looking at graphic design I chose to look into how advertisement pieces for magazines use metaphors. This particular advertisement for the Nina Ricci perfume like most perfume ads revolves around selling their product through the use of metaphorical imagery. An overall concept behind the Nina Ricci perfume ad is to provoke the senses, closely linking smell to taste, sight and colour. Focusing firstly on the use of taste, the idea of the bottle and imagery being based on apples it immediately makes sweet come to mind, which red apples in particular are associated with. Now for sight, when taking a first glance the imagery is magical with the hint of innocence and the colour tone, being very light and simple gives a sense of the smell being fresh. The type font for the advertisement is the final element which can be used as a metaphor
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