Paul Scher born October 6th 1948 is an American graphic designer, illustrator and painter. Scher began her career in the 70's and 80's due to her typography being a big influence and by 1984 she co-founded the Koppel & Scher with fellow designer Terry Koppel. Over the six years she produced identities, packaging and advertisement for wide range of clients. However in 1991 she became Principal at the international Design consultancy, Pentagram.
I have looked into her works she produced for the Public Theatre and the New York city ballet. I love the way in which she places type against an imagine always using large or bold sans serif fonts. Her advertisement for the Ballet sticks to having a lack of colour by using tonal black, white and grey making it look simple and almost elegant. In my posters I will create I may take influence from the way she uses typography to enhance an imagine or how it is placed sometimes even diagonally.
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